Osprey Valley Open
Client Name
PGA Tour Americas / TPC Toronto
Service Offered
Marketing
Project Kickoff
Timeline
04 Weeks
Osprey Valley Open — Concept Campaign
PGA TOUR Americas
An unsolicited concept campaign developed for the Osprey Valley Open, exploring how editorial storytelling could elevate the tournament's social presence. The project pairs high-end player and course photography with narrative-driven copy — framing each post around an emotional story, whether it's the land itself or the player on it.
Inspired by the Heathlands course — 165 acres of flat Ontario farmland transformed into one of Canada's most iconic golf courses — the concept work explores a tone that sits somewhere between tournament coverage and editorial magazine layout: bold serif typography, cinematic imagery, and copy built to stop the scroll.
