Jessica McFarlane
Client Name
Jessica McFarlane
Service Offered
Brand Identity
Project Kickoff
Timeline
07 Weeks
Project Goals & Vision
Real estate is one of the most personal decisions someone makes — and most agents look exactly the same. The goal was to build a brand for Jessica McFarlane that felt as trustworthy and considered as the service she provides. Warm but polished. Personal but premium. A brand that builds confidence and credibility before the first conversation even happens.
Key Results & Achievements
The rebrand gave Jessica a visual identity that stands apart in one of Ontario's most competitive markets. Every touchpoint was designed to communicate clarity, professionalism, and genuine care — turning a real estate agent into a brand clients feel proud to refer. The identity works as hard as Jessica does, in every pitch, every post, and every client interaction.
Project Overview & Development
We delivered a full brand identity system — logo suite including the KB monogram, colour palette rooted in warm neutrals and deep charcoal, typography system, business cards, signage, and social media templates. The monogram mark was designed to carry the brand elegantly across both print and digital — equally at home embossed on a business card as it is on an Instagram post. A brand built for trust, built to last.
