Old Marina
Client Name
Forma Studio
Service Offered
Packaging design
Project Kickoff
Timeline
04 Weeks
Project Goals & Vision
Old Marina needed to feel like a place people return to — not just a brand, but a world. The goal was to build an identity rooted in the texture of the waterfront — nautical heritage, salt air, and the quiet permanence of life at the dock — while feeling vibrant and modern enough to live confidently in the digital age. A brand built for both print and screen, without compromising either.
Key Results & Achievements
The identity created a visual world that feels genuinely inhabitable. Warm, coastal, and rich with character — the kind of brand that makes people feel something before they've even walked through the door. The system achieved standout recognition through a strong typographic voice, a vibrant colour palette, and a pattern and iconography system that tells the story of the brand at every touchpoint.
Project Overview & Development
We developed a full brand identity system anchored by display typography with a classic coastal sensibility — bold enough to command attention, refined enough to feel considered. Custom iconography and hand-crafted pattern work were built to carry the nautical story across packaging, print, signage, and digital. Clean, layered, and unmistakably Old Marina — a brand that ages as well as the dock it represents.
